当seo屌丝们兴庆自己终于可以摆脱苦逼的seo体力活时，殊不知一场更大的劳动性密集苦逼活正在向他们袭来，内容营销到底有多苦逼？
when seo gigantic loser are xingqing you can finally get rid of misery seo physical, but a more labor intensive forced to live in their hit, content marketing how bitter?
首先我们知道内容营销(content marketing)是指不需要做广告或做推销就能使客户获得信息、了解信息、并促进信息交流的营销方式。它主要通过博客、事件营销、白皮书、视频以及图片提供目标市场所需要的信息，而不是依靠推销行话。光光“不依靠推销行话”这几个字就比seo网站建设的漫天推广看起来美妙多了，但是事实却是这样的：
first of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. it provides the main target market needed information through the blog, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. light "does not rely on sales pitch" this a few word than seo website promotion looked pretty much everywhere, but the truth is it:
1. 时间不够用(there is not enough time)
内容营销包括发现、组织、分享内容的过程，在整理好内容后你会找个平台发布，而且得是个优秀的平台，一般博客、 微博、wp、贴吧、论坛是文字内容的首选，视频的话更适合事件营销，但不是你发布后别人就会趋之若鹜的来围观，发布之后seo时期的推广一样都不会少，你需要你的文章发到更多博客、wp、贴吧、论坛……而且因为内容营销的“间接营销”性，你发了很多跟直接营销型网站建设不相关的东西，要发多少才能让潜在买家(的购买行为)受到引导呢?如果不是大企业，你会觉得时间周期让你耗不起。
content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, wp, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended seo periods are not like, you need your article to more blog, forum, post bar, wp...... and because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? if it weren't for a large enterprise, you will feel that you can't afford the time period.
也就是说seo时期你的时间专注在推广上，但内容营销内容既要花时间搞内容，又要花时间推广，而且内容营销推广的过程目标不甚明确，你总会觉得缺时间。
that is to say seo you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.
2. 缺乏原创和高品质内容让人头疼(the lack of originality and high quality content to let a person headache)
目前我们看到混得比较好的原创和高品质内容包括一些创业者的博客、微博，就it界来说，比如国内月光博客、李开复的博客、木瓜移动的微博，国外的paulgraham.com。内容上要么分享创业故事，好的项目、要么分享深刻的见解，而后者的要求更高，一个人如果不是从业者不可能就能把行业的种种看透，所以还需向各个细分领域的人士约稿或转载。
now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, it sector, such as domestic moonlight blog, li kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. the content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.
相对而言，seo的目标就简单很多，他们的目标就是在链接被收录之后，通过关键字、bookmark、pr、wp、评论、交换链接、论坛各种方式增加外链，从而提高网站权重以及在搜索引擎的排名。
relatively speaking, the goal of seo is much simpler, their goal is to be included in the link, increase the chain by keyword, bookmark, pr, wp, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.
3. 不知道如何统计内容营销的效果
do not know how the statistical content marketing effect
内容营销的策略是通过你呈现的内容，潜在买家(的购买行为)受到引导，并最终考虑让你成为他潜在的战略伙伴。”这种引导力如何考量?有何具体表现?当产品获得购买后你从哪里去统计?
content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner." this leads to consideration? what specific performance? when the product is obtained after you buy from where the statistics?
seo时期产生购买的链接用google analytics等工具可以精确统计出来单的搜索“关键字”、哪个链接、那